Section 1222. Warehouse.
A. Intent. The Warehouse Character Area is a unique urban neighborhood that offers a blend of old railroad charm and modern urban living. The unique old warehouse buildings provide design inspiration for the design of new buildings that complement the existing character. This area has unique sports and entertainment venues, in addition to dining and shopping opportunities that serve the entire region. This area should provide people with the ability to enjoy the character and authenticity of the area while being close to transit and the heart of the City.
B. Development Standards.
1. Maximum height.
a. Main building: Governed by the height map, Section 1202.C.
(1) Bonus: Maximum 50 percent or 140 feet.
(A) A 30-year conservation easement to the City of Phoenix for structures with HP or HPL (Historic Preservation Landmark) zoning in the Warehouse Character Area may be used to obtain the maximum height bonus. Only when 90 percent of eligible structures are subject to 30-year conservation easements may the sustainability bonuses of Section 1223 be used to achieve any height increase.
2. Maximum density.
a. Governed by the density map, Section 1202.D.
(1) Density bonus: Maximum 100% increase.
3. Maximum lot coverage.
a. Lot coverage: 100%.
(1) Bonus: None.
4. Minimum side and rear setbacks.
a. Primary building.
(1) Side: 0 feet.
(2) Rear: 0 feet.
b. For new developments over 40 feet in height abutting a property in the Central Park Character Area, and not separated by a dedicated alley or street, the following additional requirements shall apply:
(1) Side: Minimum 20-foot building setback, including a ten-foot landscape setback. The landscape setback shall be measured from the property line.
(2) Rear: Minimum 20-foot building setback, including a ten-foot landscape setback. The landscape setback shall be measured from the property line.
(3) The building shall not exceed 40 feet in height when located between 20 and 30 feet of the side or rear property line.
(4) A stepback shall be required unless the proposed new development is located ten or more feet beyond the required setback line. A minimum stepback of ten feet in depth for the length/width of the building that is adjacent to the Central Park Character Area is required. The stepback shall be measured from the required side or rear yard setback line.
5. Required parking: Governed by Section 1206. (Note: The Warehouse Character Area has no minimum parking requirement for nonresidential uses).
a. Parking bonus:
(1) Increase: 100%.
(2) Decrease: 100% only for rental housing.
6. Fences.
a. Side yard: Maximum height eight feet.
b. Rear yard: Maximum height eight feet.
7. Signage.
a. Signage in the Warehouse Character Area shall be governed by the regulations applicable to signs in the commercial districts of Section 705 of the Phoenix Zoning Ordinance.
(1) Signs projecting from the front of buildings shall be perpendicular to the street (i.e., 90-degree angle), with a maximum of one sign per entrance. All signs that extend into or over the public right-of-way shall require a revocable permit administered by the City of Phoenix prior to issuance of the sign permit. Each sign shall:
(A) Identify only one on-site business.
(B) Provide a minimum eight-foot clearance.
(C) Project no more than three feet into the public right-of-way.
(D) Be indirectly illuminated from a shielded light source (i.e., not backlit or cabinet sign).
(2) Awning signs shall be permitted by right. Awning signs shall have letters no more than ten inches in height.
(3) Signs painted on the building surface or letters mounted directly to the building surface should:
(A) Be a maximum of one square foot of signage for each lineal foot of building elevation to a maximum of 100 square feet. May have minimum of 40 square feet.
(B) Be at least half the vertical height of the letters to a building corner (vertical edge) or to a roofline.
(4) Windows visible from the public right-of-way shall not exceed a maximum of 20 percent of the windowpane area.
(5) Second-story businesses may only use a sign in a second-story window, or use a wall sign. Awning signs shall not be permitted on second-story windows.
(6) Corner buildings shall be allowed signage on each street frontage.
(7) Directional signs for accessory parking will be allowed to a maximum of six square feet per sign per driveway entrance. The maximum height of said directional signs is three feet. No more than 25 percent of the area may be devoted to business identification.
(8) The provisions of Section 705.C.6.d shall not apply within the Warehouse Character Area.
(9) Signs, banners, balloons, flags, guidons, and similar advertising devices otherwise prohibited by Section 705.C.2.a, b and c may be erected subject to a use permit in conjunction with special promotional events of a civic or commercial nature. No more than 25 percent of the area may be devoted to corporate sponsorship identification. In addition to the standards enumerated in Section 705.F, findings of approval of the use permit shall include:
(A) The signs and other displays are appropriate in scale, composition, and manner of display with surrounding development.
(B) When adjoining establishments participate in an event, a single request for a use permit may be filed.
(10) Wall signs on buildings designated Historic Preservation (HP) exceeding the applicable size or area regulations may be allowed by the Historic Preservation Commission in accordance with the procedure set forth in Section 812.C.3 and upon the additional finding that the proposed signage replicates the size, shape, and placement of the original wall signage.
(11) The following signs are prohibited:
(A) Those placed above or on top of any portion of the roof or front parapet or facade.
(B) Signs utilizing moving, flashing, or rotating lights or mechanisms, except as provided by a use permit.
(C) Freestanding signs or ground signs.
b. Signage may be increased by up to 25 percent by submitting a comprehensive sign plan as provided in Section 705.E of the Phoenix Zoning Ordinance.
C. Building Form Guidelines.
1. Awnings and canopies. Awnings and canopies extending over the public sidewalk should be incorporated into the design of new buildings, and should be suspended or cantilevered from the buildings.
2. Parapets. Simple parapet, cornice lines and projections are more compatible with existing warehouses and will add to the pedestrian character of the district. No more than three changes in plane at the top of the facade parapet should be incorporated into the design of the parapet using rectangular shapes and articulation.
3. Window design. Window openings should be recessed or articulated, particularly at the ground level.
4. Architectural elements. Architectural details should contribute to creating a coherent architectural building form concept that is in context with existing historic buildings or consistent with the design of the Character Area (e.g., exterior finish materials, architectural lighting and signage, grilles, railings, downspouts, window and entry trim and moldings, shadow patterns and exterior lighting), particularly on the same block face.
5. Doors, windows, pilasters, cornices, arches and lintels should be articulated and expressed in a manner that is in context with existing historic buildings in the Character Area, particularly any buildings on the same block face.
6. Architecture and applied treatments that express corporate identity should be de-emphasized. Buildings should be unique structures that complement and blend with the surrounding context.
7. Building materials.
a. New construction from finished grade to 65 feet shall use concrete, brick or other quality exterior-facing materials found on the structures in the Character Area that have been determined to have character value, such as load bearing walls (brick or block) and concrete post-and-beam structural systems.
b. Brick veneer should give the appearance of structural brick. If used, brick tile applications shall use wraparound corner and bullnose pieces to minimize a veneer appearance.
c. Stucco finishes shall be limited to no more than 25 percent of all facades (for new or remodel projects) visible from off site.
8. Guidelines applicable to buildings taller than 65 feet in height.
a. General guidelines.
(1) Buildings should not have massing that is boxy, bulky, or elongated.
(2) Upper floors should be served by common entrance lobbies that shall be accessed from the Pedestrian Street.
(3) Large floor plates should be articulated to break down the mass of the building, create "street interest" and enhance skyline character.
(4) Building towers should have a minimum separation of 20 feet.
(5) The reflectivity of windows should be limited to 20 percent.
(6) The uppermost floors should be articulated to achieve a distinctive skyline profile.
D. Prohibited Elements.
1. The following materials are prohibited for new construction from finished grade to 65 feet in order to maintain the inherent character of the Warehouse Area, unless approved by the Design Review Committee:
a. Metal or wood siding.
b. Parabolic arches and other nongeometric forms.
c. Backlit awnings or panels.
d. Plastic and acrylic components used in awnings and other accessories.
2. The following architectural elements are prohibited from finished grade to 65 feet:
a. Angled building walls. Walls not parallel or perpendicular to adjacent streets. This does not prohibit the use of angled building components at the street level to provide building articulation.
b. Steeply pitched roofs (greater than 30 degrees) including mansard roof forms.
c. Curtain-wall facades.
E. Streetscape Standards.
|
Streetscape Standards Matrix |
||||||
|---|---|---|---|---|---|---|
|
Street Section |
Minimum Building Setback |
Maximum Building Setback |
Building Frontage |
Allowed Frontage Types |
Minimum Sidewalk Width |
Minimum Streetscape Zone Width |
|
7th Avenue South of the train tracks to Grant St. |
None |
None |
None |
ALL |
5' |
None Required* |
|
7th Avenue Grant St. to Sherman St. |
0' |
5' |
Minimum 75% |
S |
5' |
None Required* |
|
6th Avenue Sherman St. to Grant St. |
0' |
20' |
Minimum 50% |
ALL |
5' |
7' |
|
5th Avenue Alley south of Jackson St. to Madison St. |
0' |
5' |
Minimum 75% |
S |
5' |
7' |
|
4th Avenue Sherman St. to Grant St. |
0' |
5' |
Minimum 50% |
ALL |
5' |
7' |
|
4th Avenue Grant St. to Lincoln St. |
0' |
5' |
Minimum 50% |
ALL |
5' |
14' |
|
4th Avenue Alley south of Jackson St. to Madison St. |
0' |
5' |
Minimum 75% |
S |
5' |
7' |
|
3rd Avenue Grant St. to Jackson St. |
0' |
5' |
Minimum 75% |
S |
5' |
15' |
|
2nd Avenue Grant St. to Lincoln St. |
0' |
5' |
Minimum 50% |
ALL |
5' |
18' |
|
2nd Avenue Buchanan St. to Jackson St. |
0' |
5' |
Minimum 50% |
S |
5' |
5' |
|
1st Avenue Grant St. to Madison St. |
0' |
5' |
Minimum 75% |
S |
10' |
(1) |
|
Central Avenue Grant St. to Madison St. |
0' |
5' |
Minimum 75% |
S |
8' |
(1) |
|
1st Street Grant St. to Buchanan St. |
0' |
5' |
Minimum 50% |
ALL |
5' |
(1) |
|
1st Street Buchanan St. to Madison St. |
0' |
5' |
Minimum 50% |
ALL |
6' |
14'(1) |
|
2nd Street Lincoln St. to alley south of Jackson St. |
0' |
5' |
Minimum 50% |
ALL |
6' |
15' |
|
3rd Street South of Grant St. to Grant St. |
0' |
5' |
Minimum 75% |
S |
6' |
14' |
|
3rd Street Grant St. south to Railroad Row |
0' |
5' |
Minimum 75% |
S |
6' |
8' |
|
4th Street Grant St. south to Character Area boundary |
0' |
5' |
Minimum 75% |
SD, DY, S |
5' |
None Required(2) |
|
5th Street Grant St. to Lincoln St. |
0' |
5' |
Minimum 50% |
ALL |
6' |
8' |
|
6th Street Lincoln St. to Buchanan St. |
0' |
5' |
Minimum 50% |
ALL |
8' |
5' |
|
7th Street Lincoln St. to south of Grant St. |
0' |
5' |
Minimum 75% |
SD, DY, S |
6' |
8' |
|
Madison Street 5th Ave. to 4th Ave. |
0' |
5' |
Minimum 75% |
SD, DY, S |
5' |
7' |
|
Madison Street 1st Ave. to 1st St. |
0' |
5' |
Minimum 75% |
SD, DY, S |
5' |
7' |
|
Jackson Street 5th Ave. to 1st St. |
0' |
5' |
Minimum 75% |
S |
8' |
As Established with Tree Wells(1) |
|
Buchanan Street 3rd Ave. to 3rd St. |
0' |
5' |
Minimum 75% |
SD, DY, S |
7' |
5' |
|
Lincoln Street 7th Ave. to 7th St. |
0' |
5' |
Minimum 75% |
SD, DY, S |
7' |
5' |
|
Grant Street 6th Ave. to 2nd St. 3rd St. to 7th St. |
0' |
5' |
Minimum 50% |
ALL |
5' |
14' |
|
Grant Street 2nd St. to 3rd St. |
0' |
5' |
Minimum 75% |
SD, DY, S |
5' |
14' |
|
Sherman Street 7th Ave. to 4th Ave. |
0' |
5' |
Minimum 75% |
SD, DY, S |
8' |
6' |
(AFY) Active Front Yard, (SD) Stoop/Door Well, (DY) Dooryard, (S) Storefront, (GA) Gallery/Arcade, (CE) Common Entry, (FC) Forecourt, (PO) Porch, (ALL) All Frontage Types
(1) Per plans approved by Street Transportation Department.
(2) Five-foot front yard landscape required for developments on lots with a net area greater than 20,000 square feet.
(Ord. No. G-5480, 2010; Ord. No. G-5777, 2013; Ord. No. G-6286, 2017; Ord. No. G-6409, 2018)